Why Length Matters
Google truncates titles and descriptions that exceed pixel width limits in search results. Truncated content may lose important keywords or fail to convey your message, reducing click-through rates. Staying within recommended limits ensures your full message appears.
Title Best Practices
- Keep it under 60 characters (or 580 pixels) to avoid truncation
- Front-load keywords — put important terms at the beginning
- Make it unique for each page to avoid duplicate content issues
- Include your brand at the end if space allows
- Write for humans first, then optimize for search engines
Description Best Practices
- Aim for 120-158 characters (or 920 pixels) for full display
- Include a call-to-action to encourage clicks
- Use active voice for more engaging, direct language
- Incorporate target keywords naturally without stuffing
- Accurately summarize the page content to reduce bounce rates